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Artie Kids

Children's Clothing

Art Direction - Brand Identity - Illustration - Pattern Design

Branding and illustration with playful patterns for a family business that has grown to an international children's clothing company. 

Artie Children's Clothing Illustrated Brand Identity

Design and Art Direction: Fruzsina Fölföldi

Brand Photography: L2 Studio

Client: Artie Kids

Location: London, UK

Artie is a children's clothing brand that creates collections for children aged 0-12 with fun designs and a vibrant colour palette. They offer high quality, fashionable clothing with unique and cheerful prints that emphasise individuality and bring joy to children by keeping them comfortable and safe.

 

The brand identity reflects their mission with its playful patterns, expandable illustration set and bold colour palette, combining the vibrant visuals with a clean logotype. The illustrations can be used as a collectable sticker set and are based on the whimsy of children's drawings, making them easy for young customers to relate to and recreate.

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