© 2025 by Fruzsina Folfoldi
· illustrations make you happier
Artie Kids
Children's Clothing
Art Direction - Brand Identity - Illustration - Pattern Design
Branding and illustration with playful patterns for a family business that has grown to an international children's clothing company.

Design and Art Direction: Fruzsina Fölföldi
Brand Photography: L2 Studio
Client: Artie Kids
Location: London, UK
Artie is a children's clothing brand that creates collections for children aged 0-12 with fun designs and a vibrant colour palette. They offer high quality, fashionable clothing with unique and cheerful prints that emphasise individuality and bring joy to children by keeping them comfortable and safe.
The brand identity reflects their mission with its playful patterns, expandable illustration set and bold colour palette, combining the vibrant visuals with a clean logotype. The illustrations can be used as a collectable sticker set and are based on the whimsy of children's drawings, making them easy for young customers to relate to and recreate.











