Nida is a visionary healthcare apparel brand, our Classmate Studio created a brand identity for that captures their unique promise of reforming children's healthcare workwear.

Drawing inspiration from the heart of Nida's purpose, we created a vibrant collection of custom textile patterns that fuse bold, organic shapes with a playful, colorful palette, purposefully designed to grab children's attention and serve as a connection point between doctors and patients. The result is a visual identity that carefully balances playfulness and professionalism, incorporating a hand-drawn mark of a child's smile that is complemented by an elegant serif logotype.