Visual Identity, Art Direction, Illustration
Harlequin Chocolate is a handcrafted chocolate factory based in Budapest making high quality dark and milk chocolate bars and bonbons. This package and identity design with its unique, hand-drawn style illustrations give a friendly, distinctive and playful appearance for the company. Every type of chocolate has a different illustration that represents a colourful family of sweets. The logotype was built up from the connection of H and C with a delicate symbol of the harlequin pattern. The sign also resembles
the form of a harlequin ladybug. Photography by Ilka Olajos.