Visual Identity, Art Direction, Packaging Design

Malcantone is brewing a variety of craft beers in Bologna. They use a natural and slow process to produce sophisticated beers without filtration or accelerated production methods. They also have a shop and a beer house with a large outdoor area where the customers can peacefully enjoy their drinks. The combination of the elegant brand identity and the playful packaging design reflect on their classic methods and modern diversity. Each flavour is represented by a unique shape that illustrate the name of the beer and the bold colours helps the brand to pop up on the market. Photography by Ilka Olajos