Strategy, Visual Identity, Illustration, Writing
Tale Trail is a brand for tale-telling sightseeing kits. The aim of this project was to create the resource that enhances the tourists’ experience of any cities and also helps locals to get closer to their hometown. The first city where the Tale Trail became real is Esztergom, a beautiful Hungarian town, but the project is easily applicable to any city or town. The kit contains an illustrated tale book with local fables and legends, a map, a poster, a book label, stickers, postcards, and some story-telling cards. The Tail Trail won the AOI World Illustration Award in the Design Illustration, New Talent category and it was exhibited at the Somerset House.