Multúra/Tale Trail is a brand of storytelling sightseeing kits for those who want to discover the secret and usually very spooky old stories of a city. Experience an interactive sightseeing tour with tale reading, map turning, postcard writing, and sticker sticking! You can wander around the city, wherever and for as long as you like, being your own well-informed tour guide.

The first city to offer the Tale Trail experience is Esztergom, a beautiful Hungarian town, but the project can easily be adapted for any location. Each kit contains an illustrated tale book featuring local fables and legends, as well as a map, a poster, a book label, stickers, postcards and story-telling cards. The Tale Trail won the AOI World Illustration Award in the Design Illustration, New Talent category, and was exhibited at Somerset House in London.