Illustration: Fruzsina Fölföldi with Classmate Studio

Client: Children's Rights Association

Location: Budapest, Hungary

Our Classmate Studio has developed a vibrant and adaptable brand identity built around a colourful, versatile and modular illustration system. These non-anthropomorphic characters are designed to depict stories and emotions in an approachable and engaging way, enabling children to connect with them easily. The identity is complemented by a fun, rounded title font that enhances the brand's playful and friendly tone. The design system ensures flexibility across digital and print applications, allowing for dynamic storytelling while maintaining a consistent visual style.