© 2025 by Fruzsina Folfoldi
· illustrations make you happier
Crochetree
Brand and Website Illustrations
Brand and website illustration for Crochetree, a platform that provides crochet enthusiasts with high-quality patterns and a supportive community.

Illustration: Fruzsina Fölföldi
Client: The Touch Agency, Jasmine Foundation
Location: Edinburgh, Scotland
Crochetree was founded by a former cardiologist who believes that every stitch carries a little bit of love. With a community of over 40,000 crochet enthusiasts, Crochetree is more than just a brand — it's a family. It's a place where handmade gifts hold deep meaning and every finished doll tells a story.
The vector illustrations were created to support this welcoming and warm approach with a humorous twist, making their website even more enjoyable to visit.





