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TALE TRAIL
Art Direction, Branding, Print, Editorial and Map Illustration
Tale Trail is a brand of storytelling tourist kits. The aim of the project was to create a resource that enhances tourists' experience of any city and also helps locals to get closer to their home town. The first city where the Story Trail became a reality is Esztergom, a beautiful Hungarian town, but the project is easily applicable to any city or town. The kit includes an illustrated story book with local fables and legends, a map, a poster, a book label, stickers, postcards and some story cards. The Tail Trail won the AOI World Illustration Award in the Design Illustration, New Talent category and was exhibited at Somerset House in London.
Year
2016
Location
Esztergom
Tale Trail is a brand of storytelling tourist kits. The aim of the project was to create a resource that enhances tourists' experience of any city and also helps locals to get closer to their home town. The first city where the Story Trail became a reality is Esztergom, a beautiful Hungarian town, but the project is easily applicable to any city or town. The kit includes an illustrated story book with local fables and legends, a map, a poster, a book label, stickers, postcards and some story cards. The Tail Trail won the AOI World Illustration Award in the Design Illustration, New Talent category and was exhibited at Somerset House in London.















