CHILDREN'S RIGHTS ASSOCIATION

A vibrant and adaptable brand identity, based around a colourful, versatile and modular illustration system, we created with Classmate Studio. These non-anthropomorphic characters are designed to depict stories and emotions in an accessible and engaging way, making them easy for children to relate to. The identity is complemented by a fun, rounded typeface that enhances the playful and friendly tone of the brand. The design system ensures flexibility across digital and print applications, allowing for dynamic storytelling while maintaining a cohesive visual language.