© 2025 by Fruzsina Folfoldi
· illustrations make you happier
Almost everything looks better with an illustration, and great things deserve a memorable appearance, so I design and draw for brands, packaging, websites, books, magazines and even socks.
Branding & Illustration
Almost everything looks better with an illustration, and great things deserve a memorable appearance, so I design and draw for brands, packaging, websites, books, magazines and even socks.
Artie
Brand Identity - Illustration - Pattern Design
Getting There
Website Illustration
Research Data Scotland
Brand Illustrations
Danubia Orchestra
Brand Identity - Illustration - Editorial
Branding & Illustration
Almost everything looks better with an illustration, and great things deserve a memorable appearance, so I design and draw for brands, packaging, websites, books, magazines and even socks.
Artie
Brand Identity - Illustration - Pattern Design
Getting There
Website Illustration
Research Data Scotland
Brand Illustrations
Danubia Orchestra
Brand Identity - Illustration - Editorial
Tale Trail
Art Direction - Brand Identity - Illustration
Evermade
Website Illustration
NIDA
Branding - Illustration, Classmate Studio
Tale Trail
Art Direction - Brand Identity - Illustration
Evermade
Website Illustration
NIDA
Branding - Illustration, Classmate Studio
Services & Process
Every process begins with a not boring strategy session, during which I work closely with the client to gain an in-depth understanding of their needs, vision and challenges. So at the exploration stage, I can find the best way to tell their story in a visually exciting and meaningful way by providing various concepts. Regular check-ins and optional modification rounds are always included to ensure we stay on the right path from sketches to final visuals. However, as each project is different depending on its scope, budget and timeline, I'm available through the contact form to discuss it!
Illustrations can be used on anything! They make everything more lovable, memorable and unique, and can be created from lines or shapes, be filled or empty, coloured or monochrome, pixelated or vectorised. The one thing they all have in common is that they are always more fun to have than not to have.
PROJECTS:
· Website illustrations
· Book illustrations
· Packgage illustrations
· Pattern design
· Editorial illustrations
· Icons
· Infographics
· Murals
The goal of a new brand identity is to support businesses, which deserve more visibility and customers, by providing them with an outstanding look and visual communication tools based on a fitting strategy.
INCLUDED:
· Naming (if required)
· Uncovering the core values and visual preferences
· Moodboard to find the perfect visual language
· Presentation of 1-3 creative concept ideas
· 2-3 rounds of revisions
· Development of chosen concept
· Finalised logo, colours and fonts
· Basic brand guidelines
· Folder of assets
The way a product is presented is crucial for the success of the brand. And great products need great appearance! So I dress them up to make them shine and impress, by showing their quality and helping them stand out on the market.
INCLUDED:
· Uncovering the core values and visual preferences
· Moodboard to find the perfect visual language
· Presentation of 1-3 creative concept ideas
· 2-3 rounds of revisions
· Development of chosen concept
· Finalised layouts, illustrations, colours and typography
· Basic brand guidelines
· Folder of assets
Pattern illustrations are perfect for branding, packaging, wrapping paper, walls, clothing, books and anything else with a large enough surface area. They are carefully built up and organised from drawn elements that make people lose themselves in their (usually nice and funny) details. This section could be part of the illustrations category, but I love designing patterns so much that I decided to highlight it.
INCLUDED:
· Uncovering the visual preferences
· Moodboard to find the perfect visual language
· Presentation of 1-3 creative concept ideas
· 2-3 rounds of revisions
· Development of chosen concept
· Finalised illustrations, colours and layout
· Folder of assets
Services & Process
Illustrations can be used on anything! They make everything more lovable, memorable and unique, and can be created from lines or shapes, be filled or empty, coloured or monochrome, pixelated or vectorised. The one thing they all have in common is that they are always more fun to have than not to have.
PROJECTS:
· Website illustrations
· Book illustrations
· Packgage illustrations
· Pattern design
· Editorial illustrations
· Icons
· Infographics
· Murals
The goal of a new brand identity is to support businesses, which deserve more visibility and customers, by providing them with an outstanding look and visual communication tools based on a fitting strategy.
INCLUDED:
· Naming (if required)
· Uncovering the core values and visual preferences
· Moodboard to find the perfect visual language
· Presentation of 1-3 creative concept ideas
· 2-3 rounds of revisions
· Development of chosen concept
· Finalised logo, colours and fonts
· Basic brand guidelines
· Folder of assets
The way a product is presented is crucial for the success of the brand. And great products need great appearance! So I dress them up to make them shine and impress, by showing their quality and helping them stand out on the market.
INCLUDED:
· Uncovering the core values and visual preferences
· Moodboard to find the perfect visual language
· Presentation of 1-3 creative concept ideas
· 2-3 rounds of revisions
· Development of chosen concept
· Finalised layouts, illustrations, colours and typography
· Basic brand guidelines
· Folder of assets
Pattern illustrations are perfect for branding, packaging, wrapping paper, walls, clothing, books and anything else with a large enough surface area. They are carefully built up and organised from drawn elements that make people lose themselves in their (usually nice and funny) details. This section could be part of the illustrations category, but I love designing patterns so much that I decided to highlight it.
INCLUDED:
· Uncovering the visual preferences
· Moodboard to find the perfect visual language
· Presentation of 1-3 creative concept ideas
· 2-3 rounds of revisions
· Development of chosen concept
· Finalised illustrations, colours and layout
· Folder of assets
Every process begins with a not boring strategy session, during which I work closely with the client to gain an in-depth understanding of their needs, vision and challenges. So at the exploration stage, I can find the best way to tell their story in a visually exciting and meaningful way by providing various concepts. Regular check-ins and optional modification rounds are always included to ensure we stay on the right path from sketches to final visuals. However, as each project is different depending on its scope, budget and timeline, I'm available through the contact form to discuss it!
Fruzsina was a real pleasure to work with from start to finish: clear communication, genuinely collaborative, and completely on top of every detail. I'd recommend her without hesitation.
Scott Millar
Beer52, Head of Product Design
Working with Fruzsina was a delight. From my initial brief until the final assets, she worked collaboratively with me, both presenting ideas while also following art direction. I will think of Fruzsina again for future briefs.
George H.
The Telegraph, Art Director
We worked with Fruzsi at Thirst over a number of years and she brought fantastic creative energy, consistently high-quality thinking and craft, and made a real contribution to the projects she was involved in.
Chris Black
Thirst Craft, Co-Founder
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