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BRANDING &

ILLUSTRATION

Most things look better with illustration, so I design and draw for brands, packaging, websites, books, and even socks. AS Great products and services deserve a less boring, more memorable, i-want-to-collect-them-all appearance.

HELLO!!?%

I'm a World Illustration Award winning illustrator and graphic designer with ten years experience, working with pencil and cursor, on tablet and screen, in pixels and vectors, having the freedom to create a wide range of solutions for every project.

ABOUT ME 

Artie Children's Clothing Illustrated Brand Identity

Artie
Brand Identity - Illustration - Pattern Design

Travel Illustrations for Website

Getting There

Website Illustration

Website Illustration Characters

Research Data Scotland

Brand Illustrations

Illustrated Brand for a Children's Music Festival 2

Danubia Orchestra

Brand Identity - Illustration - Editorial

Illustrated Touristic Kit

Tale Trail
Art Direction - Brand Identity - Illustration

Evermade webre.jpg

Evermade
Website Illustration

Brand and Illustration for a healthcare apparel

NIDA
Branding - Illustration, Classmate Studio

Services & Process

  • Illustrations can be used on anything! They make everything more lovable, memorable and unique, and can be created from lines or shapes, be filled or empty, coloured or monochrome, pixelated or vectorised. The one thing they all have in common is that they are always more fun to have than not to have.

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    PROJECTS:

    · Website illustrations

    · Book illustrations

    · Packgage illustrations

    · Pattern design

    · Editorial illustrations

    · Icons

    · Infographics

    · Murals

     

  • The goal of a new brand identity is to support businesses, which deserve more visibility and customers, by providing them with an outstanding look and visual communication tools based on a fitting strategy.

     

    INCLUDED:

    · Naming (if required)

    · Uncovering the core values and visual preferences

    · Moodboard to find the perfect visual language

    · Presentation of 1-3 creative concept ideas

    · 2-3 rounds of revisions

    · Development of chosen concept

    · Finalised logo, colours and fonts

    · Basic brand guidelines

    · Folder of assets

  • The way a product is presented is crucial for the success of the brand. And great products need great appearance! So I dress them up to make them shine and impress, by showing their quality and helping them stand out on the market.

     

    INCLUDED:

    · Uncovering the core values and visual preferences

    · Moodboard to find the perfect visual language

    · Presentation of 1-3 creative concept ideas

    · 2-3 rounds of revisions

    · Development of chosen concept

    · Finalised layouts, illustrations, colours and typography

    · Basic brand guidelines

    · Folder of assets

  • Pattern illustrations are perfect for branding, packaging, wrapping paper, walls, clothing, books and anything else with a large enough surface area. They are carefully built up and organised from drawn elements that make people lose themselves in their (usually nice and funny) details. This section could be part of the illustrations category, but I love designing patterns so much that I decided to highlight it.

     

    INCLUDED:

    · Uncovering the visual preferences

    · Moodboard to find the perfect visual language

    · Presentation of 1-3 creative concept ideas

    · 2-3 rounds of revisions

    · Development of chosen concept

    · Finalised illustrations, colours and layout

    · Folder of assets

Every process begins with a not boring strategy session, during which I work closely with the client to gain an in-depth understanding of their needs, vision and challenges. So at the exploration stage, I can find the best way to tell their story in a visually exciting and meaningful way by providing various concepts. Regular check-ins and optional modification rounds are always included to ensure we stay on the right path from sketches to final visuals. However, as each project is different depending on its scope, budget and timeline, I'm available through the contact form to discuss it!

Working with Fruzsina was a delight. From my initial brief until the final assets, she worked collaboratively with me, both presenting ideas while also following art direction. I will think of Fruzsina again for future briefs.

George H. 

The Telegraph

I just love scrolling on our website and checking the different sections since Fruzsi illustrated them. In fact, I think I visit it more often than I open my Insta. 

Drew Carlyle

Client Review

Fruzsi is a delight to work with and the illustrated brand identity she created for us is amazing. It's funny, perfectly unique and cool.

Alessandro Agosti

Client Review

website illustrator based in scotland UK
website brand and editorial illustrator based in Scotland UK_edited.jpg
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